We started Minimise because we watched great businesses lose customers to slow follow-up. Now we build AI that makes sure it never happens.
Our Story
We started Minimise to help real estate agents manage their leads better. We saw how many opportunities were slipping through the cracks — not because agents didn't care, but because follow-up was too slow.
Then we discovered voice AI. Suddenly we could call a lead in under 60 seconds, qualify them, and book an appointment — without anyone picking up the phone. That changed everything.
We quickly realised this wasn't just a real estate problem. Marketing agencies, trades, professional services — everyone was losing leads to slow follow-up. So we built a platform for all of them.
The Team
Co-Founder
Former Head of Content & Media at K&J Growth, one of NZ's top digital agencies. Brings the marketing lens to everything we build.
Whether you're an agency looking to retain more clients or a business tired of missing leads — we'd love to hear from you.
