Human first, AI second.

There's a lot of AI hype right now. This tool, that tool. Most of it's noise. Start by building your foundations and learning how to actually build with this technology.

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  • NZ Lifebrokers
  • Ladder Co
  • Smokai
  • Merge Media
  • LODG

At Minimise

We help you get set up on the right AI foundations, which is what lets you layer in skills and automations to tackle the ugly, time consuming work.

What is an AI Operating System?

Your tools, your process, everything your business knows, joined into one system with AI running through it.

We map where AI actually helps, and where it only adds noise.

Every business has work worth automating and work that should be left alone. We map out and identify where these areas of opportunity are. Then we educate you on how to build these solutions.

Renee Orlop, Director at Merge Media

“Honestly, I’m really impressed by these guys! They show a level of professionalism well beyond their years, and the standard of their service and expertise is next level.

Having what is effectively a 2 day face-to-face course, plus the ongoing support to get our business up and running on AI systems, is the best business investment I’ve made. It allowed us to learn much quicker than doing random webinars by any and every ‘expert’ out there.

Finn was an organised, knowledgeable and patient teacher (even with my dinosaur brain) and I’m looking forward to continuing to work with them. Thanks so much guys!”

Renee Orlop

Creative Director, Merge Media

Tony Parton, Smokai Limited

“Smokai engaged Minimise for assistance with our company AI OS in May 2026. Our engagement with them has focused on helping Smokai build and set up our own AI OS internally, rather than outsourcing the build to them.

Throughout the process, they provided excellent service, listened carefully to our feedback, and took the time to genuinely understand the unique requirements of our business. They worked alongside us to develop the right solutions while ensuring we understood how to manage and build on the systems ourselves.

They are a young team, but their professionalism, commercial understanding and business maturity are well beyond their years.

We would happily recommend Minimise to businesses looking for a capable, engaged and forward-thinking AI partner.”

Tony Parton

Smokai Limited

Tony Downing, Downing

“It has been very worthwhile working with the Minimise team to speed up our Ai integration and automation. Their guidance and system is excellent. Thanks team!”

Tony Downing

Owner, Downing

Jessie Healy, Ecomm Growth Collective

“We ran an 8 week AI adoption project with Minimise for our Digital agency - the whole team were awesome and helped us create our AI brain for our whole team - we are so excited about the efficiency this will bring to the agency and feel much better prepared for what is ahead.”

Jessie Healy

Co-founder, Ecomm Growth Collective

Start with the Audit.

  1. We sit down with your team and map out how the business actually runs.
  2. We identify all of the AI opportunities and then rank them by what it returns.
  3. We then stand your AI Operating System up with your tools connected and then build solutions to these opportunities by your side.
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Meet the team.

Finn, co-founder of Minimise

Finn Kilworth

Co-founder

Jasper, co-founder of Minimise

Jasper O'Loughlin

Co-founder

Ziv, co-founder of Minimise

Ziv Buczinski

Co-founder

AI inside your business. Built with you, owned by you.

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